As a leader in the mobile engagement market with presence across Asia, Europe, and the U.S., MoEngage has worked with Fortune 500 companies such as Samsung, Deutsche Telekom, Hearst, Prudential, Vodafone, and Tokopedia. In our interactions with our customers, marketers, and industry experts, we have noticed that marketers face the same challenges across different geographies when it comes to achieving marketing goals. All brands today, aim to deliver a flawless user onboarding experience, engage their mobile app users and bring them back, drive conversions, retain and boost loyal users.
We have, therefore, curated these 10 growth stories from the East that are based on the tenets of a long-term strategy, impeccable execution, and humanized experience in the digital space. These stories will help you understand what it takes to cater to a mobile-first region, and how you can leverage it to drive sales. We have divided these stories into four sections based on your marketing funnel i.e. Onboarding, Engagement, Conversions, and Retention.