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Industry-First Solution for Push Delivery Issues

MoEngage Push Amplification 

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Increase the Share of your Push Marketing Revenue with MoEngage Push Amplification

Join the 3000+ businesses that are already using MoEngage

Bigbasket - India's leading online grocery store, improves push notification delivery by 10% with MoEngage Push Amplification

“With MoEngage Push Amplification, we have witnessed an improvement of 10%+ in push delivery. This gives Bigbasket the ability to reach, engage and convert those additional users who would otherwise be a missed opportunity.”

—  Anand Bhaskaran, Manager - Digital Marketing, Bigbasket

10%

Aggregate increase in push notification delivery with MoEngage

16%

Increase in conversions attributed to increased reach

The Challenge

Increase Push Notification Delivery by 20%  with MoEngage

OS/Device-level restrictions in Chinese OEMs and other factors negatively impact  push notification delivery rate

Chinese OEMs (Xiaomi, Lenovo, Oppo, LeEco among others ) restricts or ‘kills’ background processes cutting the device off from GCM - an essential cord for push notification delivery

Network-related problems can cut-off devices from the GCM, affecting push notification delivery.  

MoEngage Push Amplification

The Solution

Reach, engage & convert the additional 20% users who would otherwise be a missed opportunity

OS/ Device level restrictions by Chinese OEMs cut the device from GCM - restricting push notification delivery. When a notification delivery fails, the MoEngage Push Amplification acts as a fallback to GCM and delivers notifications directly to users’ device thereby reaching those users, who would have been missed by GCM.

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